Achieve success at Warsaw Home Build 2022

Warsaw Home Build at Ptak Warsaw Expo is an event that is an important point on the calendar for designers, architects and developers. The idea that has guided the organization of the event from the very beginning is to create a platform for acquiring and exchanging business contacts from around the world, increasing the company’s organizational potential and building brand recognition on the market. The fair is an excellent opportunity to conduct direct talks with current and potential customers, as well as to introduce to the market and promote new products and services.

Warsaw Home Build enables establishing commercial relations between entrepreneurs related to architecture and construction. It is the only event of this type in Poland that is organized on the basis of the highest global standards. The event is a real celebration for the industry. Every year, the event attracts leading designers, producers, developers, shop owners, architects and interior designers; providing a convenient business platform for all participants. The last edition of the fair was visited by over 48,635 visitors from Poland and abroad, who had the opportunity to see the offer of 759 exhibitors from around the world.

The fair is a great place to invite your potential customers base and present your products to them. This is one of the few occasions when you can meet so many customers in such a short time.

Appropriate care for the visual impressions and the aesthetics of the stand, as well as effective communication, especially before the start of the fair, will certainly draw more attention of the event participants to your offer. By following the tips below, you will strengthen your participation in the fair, and also save a lot of stress and money when organizing your stand.

Before participating in the fair, think over the concept of your stand. Think about what products are most important to you – this will allow you to fully use the space and arrange the equipment of the stand.

Once you have the plan, it’s time to move on to the stand equipment. Its most important elements are:

Branding – the first element that visitors look for at the stand is a logo or company name. With the use of banners or – to enhance the effect – an LED screen on which you will display your flagship products or services.

Lighting – one of the most important elements of the stand, which will allow you to fully display the latest articles. The intelligent play of lights will definitely increase the attractiveness of your stand and product.

The floor – complements and emphasizes the aesthetics of your stand, which we can see in all trade fair centers around the world. Therefore, carpeting the stand area is obligatory at Ptak Warsaw Expo.

Power connection – imagine that you are about to get a new customer, but he needs to urgently use his phone, which is dead. Of course, you offer him a charger, but … you don’t have a connection at the stand. This is just one example of why connecting to electricity at trade fairs can turn out to be crucial.

A meeting place – the fair is tens of thousands of people and hundreds of attractions that generate noise. When planning your stand, remember about an elegant and well-equipped place where you will invite potential contractors to do business.

The above few tips will surely help your company to achieve success at the fair. If you have questions and are looking for an idea for the implementation of your stand, browse our catalog and contact us – together we will create something special.

During the fair, the key is to attract as many potential customers as possible to your stand, the attractions you prepare will be helpful in this. Your brand ambassador presenting products, the possibility of active testing or awards for fair participants are just some of the ideas that will help make your stand stand out.

Also, do not forget about reliable human capital during fairs. Experts who will go out to the client and attract him to the offer in an accessible way will be much more effective than one employee hidden in the depths of the exhibition.

Preparing new products is a great idea to involve and attract existing customers to the stand. We know from experience that all innovations and premieres interest visitors the most.

All of the above elements make up the most important one – appropriate communication regarding the presence at the fair. As an organizer, we provide thousands of visitors and offer a wide range of pre-trade marketing collaboration using our channels.

The fair is also a good place to invite the base of your potential customers and present them face-to-face products. This is one of the few occasions when you can meet so many customers in such a short time. During International Architecture and Building Materials, exhibitors can take advantage of the Hosted Buyers program. It is an effective initiative aimed at finding new business partners and the development of companies abroad.

Successful fairs for our exhibitors are a measure of our success. We believe that this article will be useful for you and will allow both exhibitors and visitors to get the most benefit from participating in Warsaw Home Build. At each of the above stages, we provide the necessary substantive support.